This was a project I did for a design competition back in 2011. The brief was to create a poster using the slogan "It's not what you win but how you conquer it". Also the theme had to be revolved around the Olympic games. My idea was to use the colours of the Olympic rings as different sized arrows and hid the type within it. Making the reader work out what the poster's message is and thus re-enforcing the slogan of having to conquer something.
